fashionhood

Mai 2019

Can ugly seconhand clothes look fashionable? Yes.   In this photoshooting I dressed the models with "ugly out of style clothes from the second hand shop. 

Process
The location was  inspired by the Hitchcook movie "rear window" (1952). So I wanted to create this neighbourhood scene like in the movie, but in a hyper fashionable way like in Vogue Magazine. All the clothes were second hand clothes. In general they are considered to be out of style, but in this photo I show them into a very high fashion editorial.

1. Asking the neighbour on the other side if I can use his balcony to place my camera.

2. My camera took photos in the same position while the models moved on and changed the pose constantly. 

3. In Photoshop the models were placed with copy/paste into a one big collage.